White Claw helped the popularity of sugar brew beverages and now a lot of alcoholic beverages are coming on to the market with the sugar brew base. But, what makes them so popular? Find out some reasons why from a co packing standpoint and from that of the consumer.  

Commonly referred to in the industry as “sugar-brews,” this type of a base is produced by fermenting sugar from cane, beet, or corn. Sugar-brew is frequently compared to “malt base,” which is fermented barley or grain that has been steeped, germinated, and dried. Malt base production is a complex process which uses proprietary techniques and machinery. This is one reason why brand owners are turning to sugar-brews for their ready-to-drink alcoholic beverages.  Sugar brews can also be called cold-brewed sugar or fermented cane sugar alcoholic beverages. 

Here are 5 additional advantages of co packing sugar-brews:

Sugar-brews are produced without grains, except for corn which is gluten free. This allows brand owners to label their product as “Naturally Gluten Free.”

Dextrose (corn sugar) and fructose (fruit sugar) are 100% fermentable by yeast, meaning the only calories left over are those from alcohol. Malt sugars, on the other hand, are only partially fermentable by yeast. These non-fermentable sugars are left over after fermentation and contribute additional calories.

Sugar, unlike malt which inherently has some color, is colorless. This makes sugar-brews the perfect canvas for formulation.

Sugar base tends to be more neutral in flavor when compared to malt base due to flavor contributions from the boiling process necessary to produce malt base.

Sugar-brews cost about the same as malt base, which is the least expensive of traditional alcohol bases. When it comes to federal taxes, it is also classified as beer, the same as malt base. However, it should be noted that the classification of sugar-brews varies from state to state.

The benefits that come with sugar-brews have spurred a trend in the ready-to-drink alcohol market.

Let us help you co pack your sugar brew product. Contact us today.